The retail giant is in the midst of a massive gun buyback program, but Walmart has yet to open its doors to the public.
In fact, most of its stock is locked up inside warehouses or out of reach of the public for anyone with an Internet connection.
But that’s about to change.
On Wednesday, the company announced it will open its first-ever gun showroom, in the heart of a mall in suburban Denver, to the general public.
The store will offer a variety of firearms, including shotguns and rifles.
The showroom will also offer an extensive inventory of accessories for firearms and firearms accessories.
“This store is designed to be a safe, secure place where people can walk in and get the guns they need,” said Walgreen CEO Mike Duke.
“We’re going to make sure we’re providing the people that we do want the guns.”
Walmart has been expanding its gun shows to attract shoppers who don’t have a store of their own, and Duke said he hopes the new showroom won’t only attract shoppers, but also those who aren’t shopping for a gun show.
“It’s about getting more people to shop with us, but more importantly, it’s about creating a new type of shopping experience,” Duke said.
“When people shop in the store, they’re not shopping for the same product, they are shopping for an experience that is unique and special.”
The new gun show, called the Walmart Gun Show, will be the first time since 2005 that the company has opened its doors directly to the community.
Walmart’s stock has dropped by more than 80% over the past few years, and it has been struggling to lure shoppers back to the retailer.
In 2014, the retailer pulled its showroom from malls in Florida and Ohio.
In response, several states enacted legislation requiring stores to offer a limited number of gun shows, including in gun-friendly communities.
The showroom in Denver will offer guns, ammo, accessories and other accessories.
The move comes amid a national push to reduce gun violence.
In December, the U.S. Centers for Disease Control and Prevention released a report that found gun deaths have been falling at a faster pace in recent years.